Social CEO Research Report

Social media has grown to be a power player in business, with companies adopting extensive social marketing strategies. But what about the CEOs of those companies? Are they as tapped-in as their marketing teams, or is there still a gap in social adoption among the top executives? To answer this question, as the editor of CEO.com, I led a team to take a look at social profiles of every single CEO on the Fortune 500 ® list to analyze their engagement in the top six social networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube. CEO.com narrowed in on the social presence of each CEO on each platform to determine how involved CEOs are in social media, which CEOs are becoming social influencers, and where you’re most likely to find CEOs online.